We buy stock and run your marketplaces.
You build your brand.
We handle the complexity of trading, operations and fulfilment, so you can focus on what you do best.
Est. 2006
Trusted by Wilkinson Sword, Bulldog, Hawaiian Tropic & Suntribe
UK & EU Focused
Amazon • eBay • Mirakl marketplaces • TikTok Shop
You've built a great FMCG brand.
But scaling across Amazon, eBay, TikTok Shop and 130+ European marketplaces, while managing compliance, fulfilment, advertising and customer service, is a full-time operation in itself.
That's exactly what we do for you.
Marketplace expansion shouldn't require an army
Cash Flow Drain
Inventory capital tied up for months waiting for marketplace payment cycles. Your working capital frozen whilst products sit in marketplace fulfilment centres.
Operational Complexity
Managing listings, advertising, compliance, customer service and returns across multiple platforms demands real expertise. Add GSPR obligations and EU VAT requirements, and most brand teams simply can't keep up. The result: talented people buried in platform admin instead of building the brand.
Channel Expertise
Each marketplace has unique requirements, algorithms and best practices. Excelling across multiple platforms, including the growing number of retailer-owned Mirakl marketplaces, is nearly impossible without deep specialisation.
"Every month without a professional marketplace operation is market share ceded to competitors who have one."
We operate the full marketplace function, so your team doesn't have to.
We are your dedicated marketplace trading partner, handling every aspect of trading, operations, compliance and fulfilment across UK and European channels.
Core Services
- Inventory purchase & management
- Marketplace listing & SEO optimisation
- Multi-channel advertising campaigns
- UK-based warehousing & rapid fulfilment
- Multilingual customer service
Additional Capabilities
- Returns & refunds handling
- GSPR compliance & brand protection
- Performance reporting & insights
- Mirakl marketplace onboarding
- TikTok Shop fully managed service
Where we sell your products across UK & Europe
Amazon UK & EU
Pan-European reach with optimised listings and advertising across all European marketplaces
eBay UK & EU
Established presence with proven conversion strategies and audience engagement
Mirakl Platforms
Major retailers now run their own marketplaces. We get your brand in, without the complexity.
TikTok Shop
Operations managed by us, content creation handled by specialists
Mirakl Platform Specialists: The rise of retailer-owned marketplaces is a major distribution opportunity for FMCG. We provide seamless access to 130+ Mirakl-powered platforms across Europe, handling all the complexity so you don't have to.
What makes us different
1
You are in safe hands
Operating since 2006 with nearly two decades of UK marketplace expertisemeans we have seen every platform change, compliance shift and algorithm update. You don't have to.
2
True Seller-of-Record
We purchase inventory and we agree the right ROI from marketing with you to suit your objectives. We offer transparency and commitment, investing in your success.
3
We speak your language
Deep expertise across health, beauty, personal care and adjacent FMCG categories means no onboarding curve. We understand your products, your compliance requirements and your retail environment from day one.
4
Proven European reach
Nineteen years of UK marketplace management with proven European expansion. We understand the local nuances that overseas operators miss, and the compliance differences that catch brands out.
Trusted by brands who take marketplaces seriously
Edgewell Personal Care
One of the world's leading consumer goods companies trusts Venture Blue to manage Wilkinson Sword, Hawaiian Tropic and Bulldog across UK and European marketplaces. Full distribution, full operations, zero internal resource required.
Partner Success Stories
Our long-term partnerships demonstrate our commitment to brand growth. We work with proven FMCG brands seeking professional marketplace representation without operational complexity.
Long-Term by design
We operate as an extension of your commercial team, not a third party vendor. When your brand grows on marketplaces, so do we - our model only works if yours does.
From first call to first sale in 6–8 weeks
Our streamlined onboarding process gets your products selling quickly whilst maintaining the rigour needed for long-term success.
1
Week 1: We learn your brand inside out
Understand your brand positioning, product range, and ideal marketplace channels. Discuss pricing strategy and growth objectives.
2
Weeks 2–3: We agree the commercial model and get everything in place
Finalise commercial terms, sign distribution agreement, and establish reporting protocols. Complete compliance documentation.
3
Weeks 4–8: our products go live across selected marketplaces
Create optimised listings, photograph products, stock our UK warehouse, and launch across selected marketplaces with initial advertising.
4
Ongoing: We optimise continuously. You see the results.
Monthly check-ins, comprehensive monthly reporting, and quarterly business reviews. Continuous optimisation of listings and advertising.
Straightforward commercials, transparent partnership
Our Buy/Sell Model
We purchase your inventory at distributor pricing and handle all marketplace operations. Our return comes through the margin we achieve — which means our incentives are directly aligned with your growth.
Flexible Engagement You decide level of Account Management and marketing spend.
No Hidden Commission Our margin is how we manage our profit.
Unlocked Cash We pay you for stock to mitigate your channel risk.
Complete transparency through detailed reporting
Ready to unlock your marketplace potential?
We'll review your brand and assess the opportunity, usually within one week. No obligation, just a direct conversation about what's achievable across UK and European marketplaces.
Venture Blue Ltd | Est. 2006 | Worthing, England